We’re three couples, seven kids, a bunch of pets, and a shared passion for making life easier (and more fun) for families.

Yes Mila started over an evening chat when we realised just how hard it is to find clothes that are stylish, affordable, and made for real kids. The kind of gear that can handle daycare chaos, weekend adventures, and everything in between, without breaking the bank.

We saw a gap, so we filled it.

With bold prints, playful styles, and everyday essentials that feel as good as they look, our clothes are designed to move with your kids, last the distance, and make getting dressed a breeze (yes, even for toddlers).

Join us in this adventure, where the answer is always Yes.

Yes Mila. Kidswear built by parents who get it.

Rachel, Emma & Mila